Benefits:

401(k)
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Vision insurance
Wellness resources

At Sport Clips, we’re not just in the haircut business—we’re in the experience business. We’re looking for a Director of Brand Marketing who can bring our brand to life through powerful campaigns, meaningful partnerships, and clear, actionable programs that drive real results across our franchise system.

About the Role

The Director of Brand Marketing is responsible for building and executing brand initiatives that drive client growth, strengthen brand relevance, and support operational excellence across the Sport Clips system.

This role translates brand strategy and creative direction into simple, effective programs that our Team Leaders (franchisees) can easily understand and execute. You’ll lead the development of national campaigns, activation programs, partnerships, and product initiatives—all backed by data, insights, and a compelling “sell story” that drives adoption and results.

You’ll report to the VP of Brand & Creative and partner closely with Creative, Media, Social, Digital, and Operations teams to ensure alignment and execution across the business.

This role is based in Georgetown, TX and requires on-site presence a minimum of three days per week.

What You’ll Do

Lead the end-to-end campaign process—from insights and strategy through execution, optimization, and post-campaign analysis
Develop and execute national marketing campaigns and activation programs that drive measurable business impact
Translate strategy into clear, actionable plans that franchisees can execute with confidence
Build strong cross-functional partnerships across Brand, Creative, Media, Digital, Social, and Operations
Create compelling communication that clearly explains the “why, what, and how” behind each initiative
Lead and develop the Campaigns & Activation team, fostering growth, accountability, and high performance
Manage and execute brand partnerships, from concept through activation
Use data and insights to continuously improve campaign effectiveness and storytelling

What You Bring

Functional Expertise

15+ years of experience in brand marketing strategy, planning, creative development, and execution—preferably within a franchise or multi-unit environment
Proven ability to build integrated campaign strategies across media, creative, and in-store activation
Strong experience in franchisee or field communication, simplifying complex strategies into clear direction
Background in partnership marketing and activation
Ability to leverage data and insights to create compelling business cases and drive adoption
Bachelor’s degree required; advanced degree preferred

How You Lead

Self-Leadership

Brings a growth mindset, always looking to improve people, processes, and performance
Demonstrates executive presence, sound judgment, and emotional intelligence
Thrives under pressure and takes ownership of outcomes

Leading Others

Proven leader of high-performing teams, with a focus on coaching and development
Provides clarity, removes ambiguity, and communicates consistently
Influences effectively across all levels—leading up, across, and down
Builds strong talent pipelines and develops future leaders

Big Picture Thinking

Thinks beyond marketing to understand the full business impact
Balances short-term execution with long-term brand growth

Makes decisions that benefit both the brand and the franchise system

Flexible work from home options available.

Compensation: $150,000.00 - $170,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 ”Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of nearly 1,900 stores in the United States and Canada – and counting!

At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment! When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated.” Whether it’s through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you’ll see values in action at Sport Clips! Join us to see why, at Sport Clips… It’s Good to be a Team Member!

If you’re looking to build your career, Sport Clips is the place for you. Discover more about our company and see what our Team Members are saying on Facebook.

Apply here.

* required fields

First Name*

Last Name*

Email*

Phone*

Yes, Text Me!

I consent to receiving text messages about this hiring process and, if hired, future job related information from Sport Clips - Support Center.

Message and data rates may apply. Message frequency varies. Reply STOP to opt out. Reply HELP for help. See our User Terms of Service and Privacy Policy for details.

Get faster updates with texting!

Message and data rates may apply. Message frequency varies. Reply STOP to opt out. Reply HELP for help. See our User Terms of Service and Privacy Policy for details.

Location

Address

City

States

ZIP Code

Resume/CV *

Type/Paste Text

Cover Letter

Type/Paste Text

Recent Job Title

Recent Employer

Are you able to work onsite in Georgetown, TX at a minimum of 3 days per week?*

Do you have 15+ years of experience leading brand marketing strategy, planning, creative development, and execution within a franchise or multi-unit business model? If yes, please briefly describe your experience.*

This role requires hands-on leadership of brand strategy and full campaign execution—not just campaign management. Can you describe a campaign where you personally led the strategy, brief, and execution across multiple agency partners (internal and external)? What was your role and outcome?*

What are your salary expectations?*

U.S. Equal Opportunity Employment Information (Completion is voluntary)

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Gender

Race/Ethnicity